Experiential Marketing

Installations and Special Events

Heritage Gallery

On its centennial anniversary, this power transmission manufacturer took the impressive initiative to build a permanent exhibit to capture its colorful history of product development, which has had historical, global importance.

Quinlan participated in the graphic design of the gallery and layout of the product displays to create a vivid, interactive timeline from 1918. Company employees and the general public can experience and appreciate Twin Disc’s remarkable history and relevance to the advancement of the industrial world.

Test Track

Allison Transmission gave more than 400 prospective customers in two weeks the opportunity to Drive, Discover and Decide why Allison Automatics and Allison the company outperform the competition in every way.

The theme was driven home from the invitation through the entire event. Attendees drove Allison-equipped vehicles and competitively equipped vehicles over a challenging road course. Plant tours exposed them to Allison’s quality manufacture. An on-site Expo center showcased Allison’s esteemed history and displayed a wide range of technical demonstrations, Allison innovations and aftermarket products and services.

Quinlan creates memorable, high impact events that register on the prospect’s mind during and long after the experience.

Ultimate Truck Driving Adventure

This automatic transmission manufacturer wanted to prove its excellence over the competition by going head-to-head in two separate geographically challenging areas in the Nevada desert.

Quinlan helped create the platform and run simultaneous events. We geared the event around the thrill, education and impact of climbing behind the wheel and driving to the limit in an extreme environment.

We created invitations, set design, and all aspects of marketing before, during and after event. We were on-site for 6 weeks—for setup supervision and teardown support, vendor coordination, real-time datalog supervision, presentation support, and overall program management. Contributed to 29% increase in unit sales.